Friday, June 3, 2011

VIZ Media Fights Illiteracy and Fosters Manga Love

VIZ MEDIA OFFERS LIBRARIANS FREE HEROES OF MANGA LIBRARY KITS

New Kits Highlight Popular VIZ Media Manga Properties And Help Foster Literacy And A Love Of Japanese Pop Culture Among Library Patrons Of All Ages

San Francisco, CA, June 2, 2011 – VIZ Media, LLC (VIZ Media), the largest distributor and licensor of anime and manga in North America, gives librarians across the country a useful new tool to promote reading, literacy and love of manga (graphic novels). The company has made available Heroes of Manga Library Kits, full of items to entice patrons to explore the exciting world of Japanese pop culture and comics.

Manga is one of the most requested categories in libraries today. The Heroes of Manga Library Kit features some of VIZ Media’s most popular properties, such as NARUTO, FULLMETAL ALCHEMIST, NURA: RISE OF THE YOKAI CLAN and POKÉMON, designed for a range of readers from All Ages to Young Adult. Each library kit contains 50 book covers, 300 bookmarks, 50 buttons, 5 assorted VIZ Media bags, and a full-color poster featuring NARUTO, and is available for FREE to library professionals. For more information, or to receive a kit, please submit information here before June 8, 2011. Please allow 4-6 weeks for delivery.

“VIZ Media celebrates its 25th Anniversary this year and throughout our history, we have made it our mission to help fans of all ages foster a love of reading through manga,” says Candice Uyloan, Director of Marketing. “Our latest campaign provides librarians with a free Heroes of Manga Library Kit that contains a variety of fun premiums that highlight some of our most popular properties. Our first efforts to promote the kits resulted in such an enthusiastic response that we have decided to extend the program and increase the number of kits produced. We invite librarians to send in for their free kit today and use the goodies exclusively created for them to inspire their patrons to explore the exciting world of comics from Japan!”

VIZ Media manga titles are regularly recognized by leading library associations for their imaginative stories and high quality. The Young Adult Library Services Association (YALSA) recently recognized several notable VIZ Media manga titles recommended for those ages 12-18, meet the criteria of both good quality literature and appealing reading for teen readers. For more than 50 years, YALSA has been the U.S. leader in selecting books, videos, and audio books for teens.

For more information on VIZ Media manga titles, please visit www.viz.com/manga.

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