Press release from Business Wire:
Seth Green Named as Official ‘Mouthpiece’ for BUTTERFINGER®, First Celebrity to Represent Brand in Nearly a Decade since Bart Simpson
Emmy-nominated writer/producer, director and actor Green collaborates with iconic candy bar brand
GLENDALE, Calif.--(BUSINESS WIRE)--On the heels of his two Emmy® award nominations, Seth Green will take on one of the sweetest roles of his career yet: BUTTERFINGER® Mouthpiece. An acclaimed writer/producer, director and actor, Green lends his clever and comedic personality to Butterfinger this year, collaborating with the iconic candy bar brand on new creative projects this fall.
The announcement of Green as “Butterfinger Mouthpiece” comes on the heels of the brand reintroducing the tagline “Nobody’s Gonna Lay A Finger On My Butterfinger” as part of its new national TV ad campaign and its recent call for irreverently funny one-minute video entries in the “How Far Would You Go To Protect Your Butterfinger Bar?” video contest. Aiming to discover a directorial talent, the ProtectYourButterfingerBar.com contest will reward the top video creator with $25,000 and a potential opportunity for their video to air as a national 15-second commercial for Butterfinger. (Consumer voting for the top video ends today.)
“I’ve been eating all kinds of Butterfinger candy all my life,” said Green, who has enjoyed a phenomenal pop-culture presence for more than two decades, “so this union seems not only natural, but predestined.”
Green appeared last week on NBC’s “Last Call with Carson Daly,” where he leaked the news of his love for and involvement with Butterfinger. Aside from using his voice and creative talents for Butterfinger, Green currently is voicing ‘Chris Griffin’ on Fox’s animated hit, “Family Guy” and hundreds of characters on “Robot Chicken,” the latter of which earned him his two most recent Emmy® nominations in the categories of Outstanding Voiceover and Outstanding Animated Production. Green is widely known for his scene-stealing roles in film and television.
“Butterfinger has been a fan and supporter of comedic talent, such as Seth Green for years – as evidenced by our promotions highlighting clever, irreverent humor, and The Butterfinger Comedy Network on Yahoo!,” said Tricia Bowles of Nestlé Confections & Snacks. “The casting of Seth Green as our official ‘Butterfinger Mouthpiece’ or spokesperson made perfect sense for a brand that honors humor and praises the punch line.”
About Seth Green:
Named "Best TV Actor" by Entertainment Weekly and E! Entertainment Television polls, Green is one of the busiest actors in Hollywood. He is executive producing, writing, directing and lending multiple voices each week to the Emmy®-winning animated series, "Robot Chicken," a hit show on Cartoon Network's Adult Swim, and he executive produces and voices a character on “Titan Maximum” debuting September 27 on the same network.
Green will be seen next co-starring with Robin Williams and John Travolta in Disney's upcoming film, "Old Dogs,” opening November 25, and starring in Disney’s “Mars Needs Moms” in 2011. Green was the lead in Paramount's sleeper-hit comedy, "Without A Paddle" and the indie film, "Party Monster." He earned rave reviews for these and for his starring turns in "Knockaround Guys," "Can't Hardly Wait,” "The Italian Job," "America's Sweethearts," "Rat Race," and all three "Austin Powers" films. In addition to his numerous television roles, he has made several appearances on "Entourage,” mocking his nice-guy reputation. Aside from Green's other accolades, he has reached the pinnacle of showbiz success in the most tangible medium – multiple action figures made in his likeness by the industry's top toymakers.
About Butterfinger:
Butterfinger is a one-of-a-kind candy bar with the crispety-crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/ButterfingerMmm.
About Nestlé USA:
Named one of “America’s Most Admired Food Companies” in Fortune magazine for the twelfth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ®NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESCAFÉ®TASTER’S CHOICE®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, and WONKA®. Nestlé USA, with 2008 sales of $10 billion is part of Nestlé S.A. in Vevey, Switzerland — the largest food company in the world with a focus on Nutrition, Health & Wellness — with 2008 sales of $101 billion. For product news and information, visit NestleNewsroom.com.
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