Is DC Comics Rebooting Via Original Graphic Novels? - An I Reads You Juniors Special

From the DC Comics's The Source blog:

Monday, December 7th, 2009
By Alex Segura

That major publishing event we mentioned earlier today? Well, here it is.

Original stories featuring Batman and Superman in graphic novel form from the biggest creators out there. But these aren’t one-offs. We’re talking ongoing series of OGNs in a new continuity, on a new Earth.

Sound appealing?

Starting next year, DC Comics will unveil SUPERMAN: EARTH ONE and BATMAN: EARTH ONE, two graphic novels spotlighting the most powerful heroes of the DC Universe, with their first years and earliest moments retold in a standalone, original graphic novel format, on a new earth with an all-new continuity.

Return to Smallville and experience the journey of Earth’s greatest adopted son, as he grows from boy to Superman in SUPERMAN: EARTH ONE by J. Michael Straczynski and artist Shane Davis.

Watch from the darkest corners of Crime Alley as a young boy is struck by unbelievable tragedy that will forge the greatest crime-fighter to ever stalk the rooftops of Gotham City in BATMAN: EARTH ONE, by writer Geoff Johns and artist Gary Frank.

What does JMS have to say? Well, here’s a snippet from his first interview on the subject: “What I’m trying to do is to dig in to the character and look at him through modern eyes. If you were to create the Superman story today, for the first time, but keep intact all that works, what would it look like?”

“It is monumental for us as comic readers to see Superman birthed for the first time,” Davis said. “It’s a privilege to realize that you’re the artist that gets to draw it, better yet having the luxury to do it in an original graphic novel. This is going to be epic!”

What about Geoff Johns? Well, we happen to have a bit from his first interview as well: “BATMAN: EARTH ONE allows Gary and I to break the restraints of any continuity and focus on two things: character and story.”

Want more? Sure you do. Why not check out the interviews AIN’T IT COOL NEWS just posted with the previously mentioned Johns and Straczynski? [END]

MY TAKE: I wonder if DC Comics is using these original graphic novels (OGNs) as a way of rebooting its universe and/or core characters for readers outside the comic book store market. Are they modernizing these characters or starting from scratch as a way to entice new readers who don't have to be familiar with the comic books sold in comic book stores through the Direct Market?

If DC markets these well, they could sell a lot of books to people who like super heroes and don't buy comics books, but are not resistant to reading a comic book. Do a lot of people like superheroes? Well, superhero movies sure seem to be doing well at the box office...

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