Thursday, June 13, 2013

Superman Leads Latest "We Can Be Heroes" Charge

Superman Takes Centerstage as DC Entertainment Kicks-Off “We Can Be Heroes” Crowdfunding Campaign to Benefit Horn of Africa

Fans Get One-of-a-Kind Items by Donating to the Cause Including Limited Edition Commemorative Artwork, Access to Comic Creators and Other Rare Comic Collectibles

BURBANK, Calif.--(BUSINESS WIRE)--A hometown visit by a legendary comic book artist who will paint a one-of-a kind art piece on an entire wall, sneak peeks at one of the industry’s most anticipated video games and a custom bedroom designed for the kid that always wanted their own Fortress of Solitude. This is just some of what lies ahead in the Superman-themed wave of DC Entertainment and Warner Bros.’ We Can Be Heroes charitable giving campaign announced today by DC Entertainment President Diane Nelson.

Following the success of the campaign’s first Batman-themed wave in April and May, the second installment is focused entirely around the Superman character, aligning with the June 14 premiere of the Man of Steel film and ongoing activities in 2013 celebrating the global icon’s 75th Anniversary.

The “perks” that will be made available to DC Entertainment fans over the next four weeks are a dazzling array of the assets and talent that make up the DC Entertainment and Warner Bros. universe. The perks range from unlimited items at $10 apiece to once-in-a lifetime opportunities for $25,000. As with the first wave, the campaign will be hosted on Indiegogo, the world’s largest crowdfunding platform (

“The generosity from the fans of DC Comics during the Batman wave was outstanding and challenged us to create another wave of unique, once-in-a-lifetime opportunities,” said Nelson. “The first wave of the campaign eclipsed its initial goal of $50,000 in just three days and ultimately raised more than $150,000 in less than six weeks. We continue to be overwhelmed and appreciative of our fans who are helping to make a difference in millions of lives.”

Among the perks highlighting the Superman wave of We Can Be Heroes are:

•A hometown visit by legendary DC Entertainment artist Jim Lee, who will paint larger than life, custom artwork on a 10x10 wall

•More than 50 beta keys providing advance access to the upcoming Infinite Crisis video game

•A Superman-themed dream bedroom for kids

•The opportunity to be drawn into an issue of Action Comics

•Scores of signed issues of iconic Superman comics and theatrical posters from “Man of Steel”

In its second year, We Can Be Heroes ( is the largest charitable initiative in the history of DC Entertainment and Warner Bros. The funds raised will benefit the campaign’s nonprofit partners (Save the Children, International Rescue Committee and Mercy Corps) to deliver food, medicines and other resources critical to the survival of people in Ethiopia, Somalia and Kenya.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

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