Dark Horse Announces New Hire

Press release:

DARK HORSE INTRODUCES NEW EVENTS AND COMMUNITY MANAGER, KARI YADRO


Today Dark Horse announced the appointment of Kari Yadro to the newly created role of events and community manager. In the beginning, Dark Horse was built on the idea of creating an atmosphere that was friendly and accessible to both creators and fans. In 2010, Dark Horse has looked to continue this tradition with a heavy focus on the growing online social-networking channels. Looking forward to 2011, the company hopes to focus heavily on the growing comics community in Portland, Oregon, and the world at large, with more events and activities demonstrating leadership balanced with accessibility.

This new position will not only encompass all Dark Horse trade-show coordination and planning, but also any and all Dark Horse events, such as in-store appearances and signings. In addition, the Dark Horse events and community manager will focus heavily on Dark Horse’s social-networking strategy, overseeing Facebook, Twitter, and all other channels, as this has become an increasingly important area for Dark Horse.

Kari Yadro comes to Dark Horse from a storied career with Barnes & Noble, where she currently holds the position of community relations manager. In her time there, she has handled coordination of all in-store events, large and small. Kari’s passion for science fiction led her into the comic shop by way of Dark Horse’s own Buffy the Vampire Slayer Season Eight.

“It’s an honor to be joining the comic-book industry, particularly in the Pacific Northwest, where there are so many amazing publishers,” said Kari Yadro. “I’m really excited about connecting with Dark Horse’s fans and exploring partnership opportunities with organizations in the local and world communities.”

“As Dark Horse continues to expand our presence in the minds of fans on and off of the trade-show floors, I am confident that Kari brings the perfect balance of events experience and community building to her new role,” said Dark Horse’s director of public relations, Jeremy Atkins. “I couldn’t be happier about the level of energy and enthusiasm she brings to the position.”

Kari will cut her teeth at October’s New York Comic Con. Please make sure to stop by the Dark Horse booth and say hello.